What kind of person do we want to attract to the AMP? part 3" Dare and to Conquer:

Again,from the "Dare and to Conquer: David Sterling (founder: SAS)..."engage in the never ending pursuit of excellence,maintain the highest standards of self-discipline in all aspects of daily life;tolerate no sense of class,all ranks to possess humility and humour.They compose an enduring personal code as well as core instructions for any demanding venture."